Gamification for Indies with @yukaichou

​Gamification author & designer Yu-kai Chou joins us to discuss what indies need to know about gamification.

​Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as Co-Founder and Chief Experience of Metablox – an NFT platform powered by Real World Places and Real Life Memories.

Yu-kai is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards, which sold over 100,000 copies and is referenced by over 2200 Ph.D. Thesis and Academic Journals.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. He is a Royal Society of Arts Fellow and was Knighted by His Imperial Highness King Yi Seok of the Joseon Imperial Family of Korea. Yu-kai’s work has been featured in publications such as Forbes, Business Insider, PBS, and more.