[Kuala Lumpur] AppWorks CEO Workshop

​#漢文在下

​Hello to the AppWorks Mafia and founders in Malaysia!

​We’re incredibly excited to announce that one of AppWorks’ most popular events — the Strategy Workshop, which has sold out every time in Taiwan — is finally coming to Kuala Lumpur!

​This workshop ranks among the top three most sought-after events in AppWorks history. It will be led by Yo Kuo, founder of MilkShop (AW#6), a challenger brand that has disrupted Taiwan’s dairy market. In one of the most competitive, commoditized, and capital-intensive industries, Yu and his team have built a company with over USD 30 million in annual revenue — all from scratch, with no prior resources or industry background. It’s a remarkable underdog story of grit and tenacity.

​This is a full-day, highly interactive workshop where Yo will share — with complete transparency — his core frameworks and firsthand lessons as a CEO. Topics will span across branding, marketing, business strategy, operations, and building lasting moats.

​Here’s a preview of what the workshop will cover:

• ​Brand Building: Crafting a positioning and core message that truly resonates

• ​Marketing Strategy: Finding your real users to drive precise and effective growth

• ​Channel Strategy: Understanding that channels aren’t just for sales — they’re an extension of your business strategy

• ​Product Audit: Using a two-axis method to identify your defensible product niche

• ​Operational Mindset: How a CEO allocates resources and makes tough trade-offs

• ​Designing Moats: Exploring four types of moats to build long-term, sustainable competitive advantage

​The Kuala Lumpur session will be conducted entirely in Mandarin, but with translator provided, and we warmly welcome all founders to join. If you have like-minded friends who may be interested, feel free to invite them to register as well. Kindly note, however, that this is a founder-only event.

​Given the limited number of seats, registrations will be accepted on a first-come, first-served basis.

​If you have any questions, feel free to contact us at: sophie@appworks.tw
See you in KL!

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​大馬的 AppWorks Mafia 和創業者們大家好！

​我們非常非常興奮地宣布——AppWorks 在台灣連場爆滿、創下最高人氣的「策略工作坊」終於要來到吉隆坡了！

​這場工作坊是 AppWorks 歷來前三受歡迎的活動之一，由 AW#6 鮮乳坊創辦人郭佑主講。鮮乳坊作為台灣乳品市場的挑戰者品牌，在極度競爭、商品高度同質化、資本密集的產業中，靠著團隊十年的努力、一雙手、一顆心，做到年營收超過 3,000 萬美金，實屬不易。尤其是當初創業時幾乎沒有任何背景或資源，這更是一段令人敬佩的逆襲故事。

​這是一場全天候的互動式工作坊，郭佑將毫無保留地分享他作為一位 CEO 的核心思維與實戰經驗，內容涵蓋品牌、行銷、商業策略、營運力與打造護城河等關鍵主題。

​以下是當天將會涵蓋的重點概要：

• ​品牌打造：設計出真正有感、有力的品牌定位與核心訊息

• ​行銷策略：找到你的「真實用戶」，才能精準打擊

• ​通路佈局：通路不只是銷售，而是公司整體策略的延伸

• ​產品力診斷：透過 XY 軸法，找到你的無人競爭高地

• ​營運思維：CEO 如何做資源配置、放棄不該做的事

• ​護城河設計：從四大類型思考，建構長期可持續的競爭力

​吉隆坡專場將首度以中文授課進行，誠摯邀請各位創辦人一同參與！若你有志同道合的朋友也想一同參加，歡迎邀請他們報名。不過提醒一下：本活動為創辦人限定（founder-only），敬請留意。

​有任何問題歡迎來信洽詢：sophie@appworks.tw
我們在吉隆坡見！