Irrational Labs Presents a Case Study: How to Create Habits in Healthcare
Why is it so hard to create habits? 🔁 🚧 🔁
One common reason: prospective memory failure. This is when we intend to do something, but forget. It happens in everyday life, and also in patient symptom and treatment management — where logging symptoms can be critical to patient outcomes.
Irrational Labs’ Richard Mathera faced this challenge when redesigning a digital patient monitoring (DPM) platform to encourage patients with cancer to regularly log their symptoms.
Join Richard as he walks through how his team leveraged behavioral insights to rethink and redesign the DPM to provide a better patient experience and richer information for doctors to tailor higher quality patient care.
📆 Friday, July 26
🕘 10am PST (11am MST/ 12pm CST/ 1pm EST)
You will learn how to:
✅ Build a mental model that leverages natural memory cues
✅ Design timely and highly relevant feedback and rewards
✅ Choose the right messenger to make tasks feel more important
... and much more.
If your product requires users to complete tasks habitually, or if you’re generally curious about designing for how memory actually works, you won’t want to miss this one! 🔑🔑🔑
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👉 Talk to us. Irrational Labs helps companies build and grow products. We use behavioral design to improve your funnel and product metrics. See our case studies. Let’s work together. hello@irrationallabs.com
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📚 Interested in upskilling? Check out our popular Behavioral Design Bootcamp.