Inside the Buyer’s Mind: Cracking the Code to Security Vendor Selection
Unlock the secrets behind how security leaders and evaluate and select vendors in today’s complex security marketplace. Whether you’re a security vendor or startup looking to refine your pitch or an enterprise professional aiming to understand the buyer’s perspective, this panel offers unparalleled insights into the decision-making process that drives tool adoption.
Our Panelists:
Shirish Puranik (Former EVP Cybersecurity IAM, Wells Fargo): Shirish is the former EVP of Cybersecurity IAM at Wells Fargo, leading large-scale cybersecurity initiatives. Previously, he served as CISO for Visa Europe and later as SVP of Cybersecurity IAM and M&A at Visa. At Oracle, he was VP of Identity Management and Director of Engineering. Over his 30-year career, he has built and led global cybersecurity teams, developing internal tools and integrating numerous vendor solutions along the way.
Devin Ertel (CISO, Menlo Security): Devin is the CISO at Menlo Security, a leading cloud security platform. Previously, he was CISO at BlackHawk Network, a global FinTech leader, and held senior roles at Guidebook, Mandiant, the Federal Reserve System, RedTeam Security, and Target. Devin is also a mentor for OWASP and the Information Security Leadership Foundation and serves as an Evanta Governing Body Co-Chair.
Adrian Ludwig (CISO, Tools For Humanity): Adrian is the CISO at Tools for Humanity, a software and hardware development company that develops tools to support the Worldcoin protocol, where he oversees corporate security, cloud platforms, and product development. Previously, he was CISO at Atlassian, Director of Security and Privacy at Nest, and Director of Android Security at Google. Earlier roles include VP at Joyent, where he led global GTM efforts, and Manager of Product Security at Adobe. With expertise in both marketing and security, Adrian is a recognized innovator in cybersecurity.
Who Should Attend:
Security vendors and startups seeking to better align their solutions with buyer needs.
CISOs, security engineers, and IT leaders interested in gaining a deeper understanding of the tools selection process.
Industry professionals keen on exploring trends and best practices in enterprise security investments.
What We'll Cover:
Join an engaging panel discussion featuring top security leaders as we delve into:
How security leaders prioritize their investments into tools.
The decision-making process behind purchasing security tools.
Key factors influencing decisions: ROI, ease of integration, and vendor reputation.
Real-life case studies of successful (and unsuccessful) implementations.
Challenges in evaluating tools in a crowded marketplace.
The shift toward integrated security platforms versus best-of-breed tools.
Avoiding vendor lock-in while leveraging best-in-class solutions.
Outcome:
Gain actionable insights into the buyer’s mindset, helping you position your solutions more effectively or refine your enterprise’s tool selection strategy. This is a must-attend event for anyone navigating the evolving landscape of enterprise security.